Bridgestone has just announced a partnership with the Italian game developer, Milestone, in the latest edition of the popular video game series RIDE, RIDE 5.
RIDE 5 is the latest chapter in the two-wheeled racing simulation that has become the home for virtual bike enthusiasts worldwide, available starting today on PlayStation 5, Xbox Series X|S, Steam, and Epic.
Through this partnership, Bridgestone aims to consolidate its position as a market leader in motorcycle tires, as well as showcase its products and legacy in the competitive world of racing – in an innovative and engaging way for motorcycle and video game lovers worldwide.
In RIDE 5, riders from all around the globe will have the opportunity to experience smooth and fast driving with Bridgestone tires on real and original virtual tracks, in a wide range of motorcycle models from the most iconic manufacturers, just like in reality. The Bridgestone brand will also be digitally featured within the game, with sponsored suits and equipment, advertising panels on race tracks, as well as dedicated game modes.
Over the years, Bridgestone has built its legacy and excellence in motorcycle racing, recently achieving victories in the most celebrated endurance competitions, such as the EWC. Endurance races will once again be one of the most challenging game modes included in RIDE 5, where virtual riders will have the opportunity to test their skill and concentration while evaluating the exceptional performance and durability of Bridgestone tires. Just like in real life, tire wear remains one of the most important factors in the game when it comes to being a successful rider, with performance actively affected by driving style and weather conditions, requiring players to make strategic decisions during the race to mitigate these factors.
