Borgo Panigale Experience – all the news from the visit to the factory and the Ducati Museum

Ducati is expanding the Borgo Panigale Experience offer, the itinerary created for all enthusiasts who wish to immerse themselves in the Ducati universe by exploring the 97 years of the brand’s history, its present, and its future.

The Borgo Panigale Experience includes entry to the Ducati Museum, where enthusiasts can admire the bikes that have made the Company’s history, and a guided tour of the factory, allowing everyone to walk through the assembly lines and see how the bikes of their dreams are built.

Starting from October, the factory tour includes the new “Finitura e Delibera Estetica” building, where visitors can observe the final phase of production, which consists of the final ‘dressing’ of the bikes, carried out by Ducati with a ‘tailor’ approach. At this stage, parts such as fairings and covers are assembled. Finally, each bike is carefully inspected to ensure it is perfect from an aesthetic point of view, with the aim of guaranteeing the highest quality standards that distinguish Ducati.

The new space was inaugurated in December 2022 and covers a total area of 4400 m². The building was designed with particular attention to environmental sustainability and energy efficiency, and is in fact classified as NZEB, or “Nearly Zero Energy Building”, indicating a consumption of almost zero energy, mainly provided by renewable sources.

Furthermore, thanks to the success of the Discovery Tours in the company of the Ducati Museum curator, Livio Lodi, history enthusiast and expert, the motorcycle manufacturer from Bologna decided to expand its events calendar. During this extraordinary experience, participants will be guided through an exciting journey through the rooms that preserve the Ducati legacy, discovering details and episodes that make the Company’s history unique. The new dates to visit the Ducati Museum with the Curator and his narratives have been scheduled for October 21, November 18, and December 2. For each of these days, there will be a visit in English and one in Italian.

All information about opening hours, types of visits, and reservations for the Ducati Museum and factory are available in the dedicated section of the Borgo Panigale Experience website Ducati.