Trackhouse Racing significantly brings MotoGP closer to the United States, having a team from that country for the first time. It’s a market that the premier class wants to explore in the coming years.
As is known, the popularity of Formula 1 has surged among the American audience in recent years, largely thanks to the Netflix series, Drive to Survive. Massimo Rivola, CEO of Aprilia Racing, was asked on the sidelines of the Trackhouse presentation event whether MotoGP can also experience such growth. He replied:
– I hope so. I think America is a huge opportunity, it’s a huge market, and they can teach about marketing, how to do it. For example, this event is something we don’t do normally in Europe. To see John Kocinski, Wayne Rainey, Kevin Schwantz – they didn’t race with Aprilia in the past, but having them here is already something quite special for me as a MotoGP passionated. And I think it’s good for motorsport in general. It’s an unique opoortunity.