The iconic Italian brand Vespa unveiled today its latest luxury creation: the Vespa 946 Snake, a limited edition model celebrating the Lunar Calendar’s Year of the Snake, elevating urban mobility to new heights of elegance.
This two-wheeled masterpiece, limited to just 888 numbered units, features an iridescent blue paint that evokes wintry landscapes. Snake-inspired details are evident in the handlebar grips and the seat, mimicking the reptile’s characteristic skin texture, while chrome elements on the fuel tank and mudguard complete the model’s unique aesthetic.
Accompanying this exclusive edition, Vespa has developed a full range of accessories, including a helmet with a removable interior and smoked visor, reflecting the scooter’s finish. The collection also extends to clothing, featuring two standout pieces: a long white coat with subtle serpentine details and a bomber jacket with an iridescent finish.
To mark the launch of this special edition, Vespa will implement an international retail strategy through pop-up stores in prestigious locations. The tour will commence in Rome, at Rinascente Tritone, followed by Galeries Lafayette on the Champs-Élysées in Paris, from January 7 to February 5, 2025. The itinerary also includes stops at flagship stores in Milan, Vienna, Beijing, Istanbul, Bangkok, Singapore, Hanoi, and Jakarta.
Pre-orders for the Vespa 946 Snake will begin on January 8, 2025, with additional information available on the official website vespa.com. This launch follows the success of the previous edition celebrating the Year of the Dragon, reinforcing Vespa’s position as a brand that transcends the concept of mobility to become a true icon of style and lifestyle.
Source: Vespa
