In recent years, the two-wheel sector has undergone significant transformations. While overall sales figures for traditional motorbikes show a downward trend, specific segments show consistent growth. These include small electric off-road motorbikes, which have won over a new generation of users.
Small-cylinder, low-cost motorbikes continue to show strong demand. Brands such as Royal Enfield, Honda, Triumph and BMW have seen a considerable increase in sales of their more affordable models. KTM, despite recent challenges, remains on the market thanks to the success of its 390 range developed in partnership with Bajaj. Similarly, Harley-Davidson has seen a positive reception for its X series in several markets.
At the same time, small electric models have been consolidating their position, especially in the off-road segment. Manufacturers such as Sur-Ron and Niu have achieved significant figures in recent years. Between 2017 and 2023, Sur-Ron sold more than 120,000 units of models such as the Lightbee and Ultra Bee. Niu, meanwhile, has commercialised 226,634 electric vehicles on a global scale, including electric scooters and motorbikes.
One of the factors driving this trend is the affordability of these electric motorbikes. In addition to competitive prices, they offer reduced maintenance costs and ease of operation, making them an attractive option for new motorcyclists. The growing presence of these models in urban and rural areas indicates a change in consumer profile, who are looking for practical and sustainable alternatives.
With this demand on the rise, new manufacturers such as Dust Moto and Zero Motors have invested in developing electric motorbikes for off-road use. Models such as the Zero XE and XB represent a bet on this segment, taking advantage of the benefits of electrification to offer vehicles that are light, efficient and adapted to different types of terrain.
The impact of these changes on the industry is still evolving, but indicators suggest that motorcycling is continuing to expand and diversify. The growing uptake of electric motorbikes, especially among younger people, reinforces the idea that the sector remains dynamic and adaptable to new market demands.
Source: Rideapart
