Imagine being a giant established in the global automotive industry and wanting to spread your four-wheeled brand to two wheels. How do you make a splash? In the case of the Chinese group GWM (Great Wall Motor), the answer is to build a set of eight-cylinder motorcycles that can surpass even the pinnacle of luxury on two wheels, the Honda Gold Wing.
Last year, rumors and test images of a pair of eight-cylinder motorcycles began circulating in China, one resembling the Gold Wing and the other a cruiser reminiscent of the old Honda Rune. But now we have had the first semi-official contact with the machine, through a video posted on social media by GWM’s president, billionaire Wei Jianjun. In the footage, he shows his research and development team a new electric car Xiaomi S7 that was given to him (Xiaomi, the smartphone brand, now focusing on automobiles). But in the background – carefully positioned to be filmed and with the cover partially pulled back – is a finished example of the future eight-cylinder tourer. Around the same time, Jianjun posted a clip of the engine sound on social media that was interpreted as belonging to the motorcycle. With the start of the Beijing Auto Show on April 25 and this increase in publicity, it is not a big leap to suggest that the first GWM motorcycle could make its debut at the event.
It is unlikely that the motorcycle itself will be used under the GWM brand, which already has several domains. The GWM name is used on pick-up trucks, while the company uses the Haval and Tank brands on its SUVs, the Ora brand on its electric cars, and the Wey brand on its luxury people carriers. It is expected that the motorcycles will have their own distinct brand name when officially launched.
Source: https://www.cycleworld.com/motorcycle-news/great-wall-motor-eight-cylinder-motorcycles-coming-soon/