Fans of the brand can rest assured, MV Agusta will continue to produce motorcycles at the Schiranna factory, motorcycles that will be designed and built on the shores of the lake, and designed at the CRC in San Marino. The possibility of seeing a KTM disguised as MV, and vice versa, has been ruled out. The brand will become what the new Marketing Director, Filippo Bassoli, defines as “the cherry on top” of the Group, the jewel in the crown, dedicated to exclusive products of the highest level, with that Italian touch that is so appreciated, especially abroad.
The numbers are expected to grow, but not excessively, MV Agusta will have to produce “one less than necessary”, but the company’s production ceiling is estimated at around 15,000.
Motorcycles that will be sold through an Italian sales network that has undergone a selection process that reduced the number of official dealers, trying to ensure a high standard and ensuring greater efficiency in spare parts management. The reorganization of the warehouse, which has been transferred to Austria, and the new management software (shared with Husqvarna – KTM), which seems to have finally solved the supply problems that plagued the Varese manufacturer, are two other pieces of good news.