MotoGP is set to significantly change its image for the 2025 season. Everything will be unveiled at the awards ceremony in Valencia following this year’s final Grand Prix.
A radical shift in brand identity is expected, resulting from a collaboration with Pentagram, the world’s largest independent design studio.
According to a statement, the goal was to ‘reflect the rich heritage and everything the sport wants to become’. This future vision for MotoGP ‘is the result of more than a year’s research across fans, riders, and key people within the sport’.
The global launch of this new visual identity and brand for MotoGP is scheduled for November 17 at 19h00 (CET time). For now, a teaser is available.