In a groundbreaking move to challenge the controversial dress code imposed by the LPGA Tour on women golfers, Grace Charis, a well-known social media influencer in the golfing community, has launched her own brand aiming to revolutionize women’s golf apparel.
The LPGA’s dress code changes in 2017 sparked a wave of criticism and debate within the golfing world. Prohibiting items like racerbacks, plunging necklines, leggings, and certain types of skirts, the new regulations were met with mixed reactions. While some argued that the rules were necessary to uphold professionalism, others, including prominent figures like Paige Spiranac, condemned the restrictions as outdated and demeaning.
Grace Charis, in an exclusive interview, shared her vision of empowering women in golf through her new clothing brand, Dialed Golf. Designed to offer stylish yet functional apparel for the modern female golfer, Dialed Golf features a range of high-performance products from caps to hoodies, all infused with a spirit of outdoor adventure. With prices starting at just $12.00, Charis aims to provide accessible and empowering attire for women in the sport.
The LPGA’s dress code enforcement, including fines of up to $1,000 for violations, drew further backlash, with accusations of ‘sl-t-shaming’ directed at the organization. Critics argued that the focus should be on the talent and athleticism of the players rather than their attire, calling for a shift in priorities within the golfing industry.
As the debate rages on, Grace Charis’s bold step to introduce a new brand signifies a potential turning point in women’s golf fashion. By challenging the status quo and offering a fresh perspective on apparel in the sport, Charis is paving the way for a more inclusive and empowering golfing experience for women worldwide.
Will Grace Charis’s ‘Dialed Golf’ mark a new era for women’s golf attire? The golfing community and fans alike are invited to share their thoughts on this groundbreaking initiative that promises to shake up the traditional norms of the sport.