Spotify Wrapped, the highly anticipated year-end recap, has fans buzzing about its delayed release and a potential connection to Taylor Swift. With Swift-themed friendship bracelets featured in Spotify’s teasers, many are speculating whether the streaming giant’s nod to the global superstar has anything to do with the later-than-usual drop.
Friendship Bracelet Frenzy
This year, Spotify hinted at Wrapped’s release with visuals of floating friendship bracelets, a symbol synonymous with Swift’s Eras Tour. Fans, known as Swifties, immediately connected the dots, theorizing that the bracelets were a tribute to lyrics from Swift’s song “You’re on Your Own, Kid.” These bracelets became a viral trend during her concerts, where fans traded them as tokens of connection.
The Instagram teaser has sent Swift’s fandom into a frenzy. Accounts like @SwiftNYC and @chartstswift on X (formerly Twitter) have shared theories that Wrapped will drop at 10 a.m. EST on December 4, while predicting that Swift will be the most-streamed artist of the year once again.
Will Taylor Swift Top the Charts Again?
Swift dominated Spotify in 2023, becoming the most-streamed artist globally with over 26.1 billion streams. Many expect her to repeat this feat in 2024, boosted by the record-breaking success of her Eras Tour and her latest album, The Tortured Poets Department (TTPD).
Fan theories aside, Spotify’s Wrapped campaign often leans into pop culture trends, and Swift’s monumental year makes her the perfect centerpiece for this year’s rollout.
Fans Joke About Last-Minute Listening Hacks
The delay in Wrapped’s release has sparked humor among Spotify users trying to curate their listening stats at the last minute. Many joked about looping certain songs endlessly to tweak their results. Unfortunately for procrastinators, Spotify has already locked in the data, with the cutoff period running from January 1 to October 31.
Spotify’s History With Taylor Swift
This isn’t the first time Spotify has paid homage to Swift. Earlier this year, the platform celebrated her Eras Tour by creating a playlist of her setlist songs, showcasing tracks from Lover to her latest release, TTPD.
The Wait Is Almost Over
Once Wrapped goes live, users can find their personalized 2024 stats on the app’s home screen. Spotify advises ensuring the app is updated to enjoy a seamless Wrapped experience, complete with shareable highlights for social media.
Whether the delay is intentional or coincidental, Spotify Wrapped’s playful nod to Taylor Swift has successfully amped up anticipation for this year’s drop—and all eyes will be on Swift’s streaming stats when it finally lands.