Triumph Motorcycles has announced the launch of its new “Icon Modern Classic” line, consisting of seven models that promise to capture the attention of younger riders and veterans alike. The new bikes combine the brand’s unmistakable classic style with modern performance, preserving the traditional spirit that defines Triumph.
The models included in the line are the Bonneville T100, Bonneville T120, Scrambler 900, Scrambler 1200 X, Scrambler 1200 XE, Bonneville Bobber, and Bonneville Speedmaster. During the announcement, Triumph’s Commercial Director, Paul Stroud, underlined the ‘authenticity’ and ‘unmistakable style’ of these bikes: ‘Triumph Modern Classics have a long-standing reputation for original style, superior quality, premium finish, and modern performance,’ said Stroud, adding that he expects a strong appeal among both new and experienced riders.
Triumph authenticity and the 1907 logo
Known for its commitment to tradition and authenticity, Triumph is betting on a design that evokes the original 1907 logo, a symbol of the brand’s ‘heritage and passion’. Stroud emphasized that this heritage creates a special connection between riders and Triumph, and the Icon Modern Classic line was designed for those who appreciate classic style but also value the power and innovation of a modern engine: ‘With striking new paint schemes, graphics, and custom logos, the Icon editions perfectly combine heritage, style, and contemporary capabilities,’ he explained, highlighting Triumph’s confidence in the line’s acceptance and success.
Modern Classic line: Commitment to style and performance
The models in the Icon Modern Classic line were developed to balance vintage looks with cutting-edge technology and performance. With high-quality finishes and distinctive design, the bikes offer an experience that is as efficient in city streets as it is on more challenging routes. The Bonneville T100 and T120, for example, maintain Triumph’s iconic classic structure, while the Scramblers 900 and 1200 offer a robust and versatile footprint, ideal for off-road routes.
To give each model an exclusive touch, Triumph has incorporated new paint schemes and custom graphics. In addition to sophisticated aesthetics, the Icon Modern Classic models are equipped with advanced technology that enhances rider safety and comfort, demonstrating the brand’s commitment to innovation.
