In a move shaking up the golf world, Bridgestone Golf has unveiled a series of headline-grabbing changes for 2025, signaling its commitment to innovation and dominance on the green. With contract renewals, high-profile new recruits, and groundbreaking MindSet technology, the #1 Ball-Fitter in Golf is rewriting the rules of competition.
Tiger Woods leads the charge as Bridgestone icons renew contracts
Golf legend Tiger Woods headlines a roster of stars recommitting to Bridgestone. Woods continues his successful partnership with the TOUR B golf ball, emphasizing Bridgestone’s unmatched performance.
“I’ve played a ball manufactured by Bridgestone since my memorable 2000 season. They lead the way in technology, performance, and consistency,” said Woods.
Joining Woods in extending their contracts are Matt Kuchar, Fred Couples, Boo Weekley, and rising star Chris Gotterup, who added Bridgestone’s 221 CB irons to his bag.
New recruits add firepower to Team Bridgestone
The Tour team gets a significant boost with the additions of Kurt Kitayama and Harry Hall. Kitayama, winner of the 2023 Arnold Palmer Invitational, lauded Bridgestone’s TOUR B XS MindSet, saying, “The spin control is next level, and MindSet will elevate my pre-shot routine and mental focus.”
Meanwhile, Hall’s TOUR B X proved its worth in tournament play. “After two weeks in Hawaii, I knew this ball was perfect for my game,” said Hall, the 2024 ISCO Championship winner.
MindSet technology: The next frontier in golf
Bridgestone’s revolutionary MindSet technology, a visual marking designed to enhance mental focus, is gaining traction among its players. Jason Day pioneered MindSet in 2024, and now a host of Tour players, including Kitayama, Fred Couples, and Boo Weekley, are adopting it for 2025.
“MindSet isn’t just a visual tool—it’s a mental game-changer,” said Elliot Mellow, Bridgestone’s Golf Ball Marketing Manager. “Golf has evolved with metalwoods and fitness revolutions. Now, the mental game is the next leap, and MindSet delivers that edge.”
Dan Murphy: Building a Tour team is part art, part science
Bridgestone Golf President Dan Murphy underscored the strategic vision behind the roster expansion:
“We analyze data, trends, and instinct to assemble a team of generational icons, proven winners, and rising stars. Performance is more critical than ever, and our optimized equipment gives players a distinct advantage.”
Bridgestone’s 2025 WITB highlights innovation and strategy
- Tiger Woods: TOUR B X
- Jason Day: TOUR B X MindSet
- Kurt Kitayama: TOUR B XS MindSet
- Harry Hall: TOUR B X
- Fred Couples: TOUR B RX MindSet
- Matt Kuchar: TOUR B X
- Chris Gotterup: TOUR B X MindSet, 221 CB irons
- Boo Weekley: TOUR B XS MindSet
- Takumi Kanaya: TOUR B X
A brighter future for golf’s mental and technical game
With a growing emphasis on mental performance, Bridgestone is positioning itself at the forefront of golf innovation. Whether you’re a Tour pro or a weekend player, the combination of cutting-edge equipment and mental tools like MindSet offers a game-changing advantage.
For those eager to explore their perfect ball or enhance focus on the course, Bridgestone’s Golf Ball Selection Guide and MindSet technology are ready to help golfers everywhere elevate their game.