As the date of September 28, 2023 draws closer, BMW Motorrad has been spreading the word about the next R 1300 GS on its social media. While some pre-launch teasers use silhouettes or close-up images with exclusive details, BMW Motorrad is free to do something a little different, since it has already announced the name of the bike.
To announce the arrival of the new BMW R 1300 GS, BMW Motorrad chose to use a single image of the new bike in action on an adventure. Although the image is the same on all its social networks, the caption text is slightly different on each one.
On Instagram, the caption is simple: “The wait is almost over!”, followed by an emoji of hands raised in celebration and the hashtag #R1300GS. Then it reads: “Mark your calendar and get ready to experience the extraordinary. September 28, 5 PM CEST”.
On Facebook, the chosen caption reads: “Ready to set the pace with the new BMW #R1300GS?”, followed by the eye emoji. The next paragraph reads: “Stay tuned! September 28, 5 PM CEST. #ThePacesetter”.
Finally, on X (the site formerly known as Twitter), it reads “Not long now until we explore new paths with the all-new BMW #R1300GS! Stay tuned.” followed by the emoji of hands raised in celebration. The next graphic reads: “September 28, 5 PM CEST. #ThePacesetter”
Due to the splashes of water in the image, you get the vague impression of a GS-shaped bike doing GS activities, but you don’t see much in the way of detail. The zoom shows the spoked rims and double brake discs, which is to be expected. Some commentators on social media claim that the front end also looks a little slimmer than the previous R 1250 GS, but it’s hard to get a strong sense of proportion with the way the surrounding water appears in this photo.
Interestingly, if you’ve had a chance to look at the photos of the R 1300 GS test model that we published in May 2023, that rather prominent nose below the headlights in the test model photos almost completely disappears in the teaser photo. Is it a trick of the light and water conditions, or will the R 1300 GS, when it is launched, look significantly different from what we’ve seen in the photos of the test model?
The good news is that there are only two more weeks to find out all together. We’ll keep you updated as the R 1300 GS is presented to the world.