The Story of Motociclismo: Portugal’s Premier Motorcycle Media Brand
A Passion That Became a Platform
In the heart of Portugal, where the roar of two wheels echoes through winding roads and coastal stretches, a legacy was born — Motociclismo. Founded in 1994, the brand emerged with a simple yet powerful mission: to give motorcycling the voice and visibility it deserved in the Portuguese-speaking world.
At a time when international motorcycle journalism was dominated by foreign publications, Motociclismo carved out its place by delivering content tailored to Portuguese riders — informed by local roads, local culture, and the unique spirit of Lusitanian two-wheel passion.
From Print to Digital: Evolution in Motion
Originally launched as a monthly print magazine, Motociclismo quickly established itself as Portugal’s leading motorcycle publication, covering everything from MotoGP and Superbike World Championship (WSBK) to road tests, travel diaries, technical reviews, and industry news.
Throughout the 1990s and early 2000s, the magazine became an essential reference for riders, dealers, and enthusiasts alike. Its editorial team, composed of experienced journalists and seasoned motorcyclists, provided rigorous, in-depth content with an unmistakably Portuguese identity.
As media habits evolved, Motociclismo embraced the digital shift. Its website — motociclismo.pt — became the go-to online hub for Portuguese-speaking readers seeking motorcycle news, videos, and community engagement.
The Editorial Pillars: Expertise, Integrity, and Emotion
What has set Motociclismo apart for over three decades is its unwavering commitment to editorial integrity. Every test ride, every review, every race report is produced with professional rigor and a genuine passion for motorcycling.
The publication has consistently featured contributions from some of the most respected voices in Portuguese motor journalism — including former racers, engineers, and lifelong riders — offering not only technical precision but emotional authenticity.
A Multiplatform Brand
In recent years, Motociclismo has grown beyond its website and magazine roots. The brand now maintains a strong presence across YouTube, Instagram, Facebook, and streaming platforms, producing original video content, including bike tests, event coverage, interviews, and live discussions.
From the Paper magazine to the actual day with a monthly digital magazine for all users that like to know the latest news of Motorcycles.
Community and Industry Impact
Over the years, Motociclismo has partnered with motorcycle manufacturers, gear brands, local dealerships, and riding events — serving as a trusted bridge between the industry and its consumers. The brand is also a frequent presence at events like Lisbon Motorcycle Show and Portugal Lés-a-Lés, amplifying the voice of the Portuguese motorcycling community.
Looking Forward
Today, Motociclismo continues to evolve, bringing together a new generation of riders and readers with the same founding passion that launched the brand in 1994. With a renewed focus on multimedia, mobility, and global relevance, the publication remains at the forefront of motorcycle media in Portugal — proudly independent, expertly informed, and deeply connected to its audience.
From the mountains of Serra da Estrela to the circuits of Jerez and Mugello, Motociclismo is more than a publication. It’s a reflection of the culture, freedom, and power that only two wheels can offer.
The Year of 2024
In 2024, we made a bold decision to move beyond the two-wheel niche and embrace broader horizons. With the launch of our new company in the United States, we expanded our editorial coverage to include some of the world’s most followed sports — such as the NBA, NFL, MLB, and NHL — responding to the growing demands of our global audience. This evolution marked a defining moment in our journey. No longer limited to motorcycles alone, we leveraged our editorial expertise to become a truly multi-sport, multimedia brand, built on the same values of passion, credibility, and innovation.