Benelli had a prominent presence at EICMA 2024, showcasing models that promise to redefine the riding experience. Among the novelties, highlights included the TRK 902 Xplorer, the elegant Leoncino Bobber 400, and the versatile BKX 125 S and BKX 125, each designed to ignite passion for motorcycling.
Beyond the debuts, Benelli celebrated its 110th anniversary, displaying iconic historical models and offering the inspiring Benelli Talks, which engaged the public with brand stories and innovations. Another highlight was the TRK 702 X’s participation in the Charity Race, reinforcing Benelli’s commitment to charitable causes.
The event highlighted the fusion between tradition and modernity, reflecting the brand’s essence throughout more than a century. Visitors were able to experience a unique journey through Benelli’s past, present, and future.
