MV Agusta and American artist Daniel Arsham are working on a very limited and super-exclusive series of the Superveloce model that will be called Superveloce Arsham. Only six copies will be produced which, although functional, will be marketed as authentic works of art and not as vehicles. They will therefore be aimed at as many collectors as possible and the price will be announced confidentially. The collaboration was announced during Art Basel Miami, where the bike was presented.
The choice of model is not random: the Superveloce is the model that, more than any other, currently represents MV Agusta’s design and heritage with a neo-retro spirit. For this reason, it was chosen by the New York-based artist, who will use his unique technique, which transforms the idea of the passage of time in a different way. As stated in the press release, “Arsham creates and crystallizes ambiguous situations in space-time and stages what he calls the future relics of the present. Always iconic, most of the objects he creates refer to the end of the 20th century and the beginning of the new millennium, a period that is witnessing an unprecedented acceleration of technological obsolescence, together with the digital dematerialization of our world. The present, the past and the future collide poetically in his intriguing and playful vision. Between romanticism and pop art, Arsham experiments with the timelessness of certain symbols and gestures that cross cultures.”
Timur Sardarov, CEO of MV Agusta Motor S.p.A., said: “I am thrilled about this incredible collaboration with Arsham, an artist I sincerely admire and who has a lot in common with MV Agusta in terms of values and philosophy. His work is a true inspiration and together we will take Motorcycle Art to a new level.”
Daniel Arsham, for his part, said: “I’ve always been fascinated by the automotive world. The ethos conveyed by the design of cars and motorcycles always describes a particular era so well, leaving its mark on time through its lines. The Superveloce project represents an opportunity to explore the concept of ‘sculpture in motion’, a working motorcycle transformed into a sculpture through the addition of crystalline erosions and the application of a color that connects it to my style and other works. With MV Agusta, we created everything on this bike, including the stand, pushing the boundaries of engineering and providing a new interpretation of Motorcycle Art.”