In 2022, India-based multinational motorcycle manufacturer TVS made a significant investment of 100 million pounds in Norton Motorcycles. Naturally, what does an iconic brand like Norton do with such an influx of capital? It expands, of course, and since then, we’ve seen Norton make news on several occasions with innovations and developments here and there, but nothing really revolutionary so that anyone could say Norton was back in the mainstream.
This could all be about to change, as TVS is increasing its involvement with Norton. In fact, it has been reported by several sources that TVS is developing a new range of motorcycles under the Norton brand. A recent article in AutoCar Professional, an automotive publication based in India, claims that TVS Motor Company is developing a new product line for Norton, which is due to be launched in the UK in 2026. Currently, Norton’s range consists of the Commando 961, V4SV and V4CR, all of which are extremely premium motorcycles running predominantly in the UK market, although a small number have reached other markets.
Norton’s next product line, developed by TVS, is aimed at the global market in the “super-premium” segment, a category that has seen a significant increase in the main markets, particularly in Asia. “We need to have a healthy product line. We are now designing and developing and bringing those products to full fruition and it will take six to eight quarters before we start to fully realize the benefits of that,” TVS Motor CEO KN Radhakrishnan told AutoCar Professional. Indeed, Norton CEO Dr. Robert Hentschel echoed similar statements, stressing the need to improve quality when it comes to launching new bikes.
In a previous Web Bike World report, Dr. Hentschel stated: “The supply of some parts and? the quality wasn’t good enough, so I didn’t sign the contract. I’d rather have a product of adequate quality than customer complaints, which we can’t afford right now, at this point in Norton’s journey.” Indeed, Norton’s recent history has not exactly been without its faults. However, it seems that the acquisition of TVS, as well as Norton’s new leadership, are committed to changing that.