Harley-Davidson has announced its plans for the 30th edition of its famous European Harley Owners Group (H.O.G.) Rally, which will be held for the first time in Senigallia, Italy, from June 6 to 9, 2024.
The European H.O.G. Rally is designed to be an “open to all” and free event. Held in a different location each year, this iconic event regularly attracts more than 50,000 motorcycle enthusiasts, Harley-Davidson devotees and members of the Harley Owners Group. This year, the event comes to Italy to celebrate its 30th edition, taking place in the historic port town of Senigallia, located in Italy’s Le Marche region, near Ancona and less than two hours south of Bologna.
The rally will feature a wide range of H.O.G. and Harley-Davidson activities, as well as music, excellent Italian cuisine, entertainment, shopping and much more in this beautiful old town. Harley-Davidson is partnering with a number of local Italian companies and brands to put on what promises to be a spectacular event.
An essential ingredient for an H.O.G rally is music and this year’s main stage, in the central Piazza Garibaldi, couldn’t be more scenic. The imposing square, surrounded by iconic buildings, will be the center of attention as the main entertainment venue, with headliners and artists from Italy and other countries taking to the stage on Thursday, Friday and Saturday. The music program is being prepared by Virgin Radio’s DJ Ringo and will be announced shortly.
Harley-Davidson was built on the foundations of adventure and freedom and visitors who want to feel inspired to get out and ride can do so with an off-road experience on the Pan America 1250 Special, Harley-Davidson’s exclusive adventure touring model. In partnership with the respected Italian Adventuring Touring academy “Di Traverso – Adventouring”, visitors can take part in a half-day guided adventure on the road and local off-road routes of the Strada-Bianci, riding some of the best off-road routes in the region. This activity can be booked by riders of Harley-Davidson Pan America and other Adventure Touring motorcycle brands.
Adventure enthusiasts will also be joined at the event by elite Dakar rider Joan Pedrero, who recently made history by finishing the 15th edition of the Africa Eco Race on a Harley-Davidson Pan America 1250. Pedrero finished 1st in the maxitrail category and 25th overall. Harley-Davidson’s participation in the competition demonstrated the capacity and reliability of the Pan America 1250. Adventure is part of the brand and the Pan America 1250 is exploring new ways of living the true Harley-Davidson experience and visitors to the rally will have the opportunity to experience it for themselves.
Harley-Davidson also announces that Deus Ex Machina will be joining the festivities as an event partner, bringing its custom style, motorcycle culture and sense of adventure to the weekend.
No H.O.G rally would be complete without the iconic Harley-Davidson parade, with the spectacle of thousands of motorcycles riding through the heart of the city, past historic landmarks, on Saturday, June 8. Enthusiasts will also have the chance to show off their creative bikes at the Custom Bike Show, which will take place in Piazza Garibaldi on Friday, June 7.
Entry to the event will be completely free for all motorcyclists. For those looking for something even more special, Rally Packs are now available at https://harley-davidsonmerch.com. More details and official accommodation options are now available at www.harley-davidson.com/events. You can book accommodation directly at https://booking.senigalliaincoming.it/en/hd-event .