Galfer, globally recognized as a leader in developing braking systems for motorcycles and bicycles, has entered a new chapter in its history. The brand, with decades of experience in the sector, officially unveiled its revamped visual identity at EICMA 2024 in Milan, one of the most prestigious international mobility events.
This transformation is part of a broader strategy initiated last year with the appointment of a new CEO and a new marketing director. The brand’s renewal reflects Galfer’s clear ambition to strengthen its position in a highly competitive market while staying true to its roots.
A Logo that Reflects the Brand’s Essence
Galfer’s new logo stands out with a bold and contemporary design, symbolizing the strength and competitive spirit that have always defined the brand. The modern lines and daring typography send a clear message: Galfer is ready to face future challenges. The vibrant and dynamic new color palette was carefully chosen to reinforce the company’s racing DNA.
This visual repositioning is not merely aesthetic; it also reflects the technological values that have made Galfer a benchmark in the industry. By blending tradition and innovation, the brand reaffirms its commitment to quality, safety, and the continuous development of cutting-edge solutions.
A Global Brand with Strong Roots
The renewed visual identity marks a strategic step in Galfer’s internationalization. At the same time, the company remains faithful to its essence, preserving the reputation for excellence it has built over the years.
“We aim to project a strong, global image while staying true to our history and what defines us as a brand,” stated a company spokesperson.
With this renewal, Galfer not only strengthens its market position but also consolidates its vision for the future. The new identity reflects a balance between tradition and modernity, ensuring that the values that have always defined the brand — passion, reliability, and cutting-edge technology — remain at the core of its success.
Thus, Galfer embarks on a new era, determined to remain at the forefront of innovation and to exceed the expectations of the industry and its customers worldwide.
