Bajaj Auto, one of the world’s largest motorcycle manufacturers, has officially announced its entry into the Iberian market through a strategic partnership with the UMA Group, a specialist with half a century of experience in the Central American market. The announcement was made during an event held at the Madrid Hippodrome, which Motociclismo attended.
Founded in 1945 by Jamnalal Bajaj, the company has transformed from a small local entity into India’s third largest business group. Currently, it has four production units in India and a fifth, opened in 2024, in Brazil. With around 10,000 employees worldwide, Bajaj is distinguished by its partnerships with premium brands such as KTM, Husqvarna, and Triumph, accumulating an impressive record of over 21 million units sold globally.
For the Portuguese market, the initial plan foresees the establishment of a network of 10 to 15 dealerships, a structure that should be defined in the coming weeks. The UMA Group, responsible for expansion, plans to subsequently expand the brand’s presence to other European markets.
The product range will be progressively expanded, including an electric scooter and the highly anticipated Pulsar NS400 model, considered the brand’s most appealing. In Spain, launch prices have been set at €2,750 for the Pulsar 125 and €4,999 for the Dominar 400, with the announcement of prices for the Portuguese market expected soon.
Based on the principles of simplicity and integrity, Bajaj, which recorded its peak sales in 2019, has demonstrated particular success in the South American market through the UMA Group. Its entry into the Iberian market represents a significant step in the brand’s European expansion strategy.