Italjet, a small Italian scooter manufacturer, is taking an innovative step into the world of two wheels by offering retrofit kits with TFT screens for older models. This initiative raises the question: why don’t big brands follow suit?
The kit, available for the Dragster 125 and 200 models, allows owners to upgrade their vehicles with the same TFT digital dashboard used in the latest Dragster 300. For just 268.40€, customers receive a complete upgrade set, including o screen, wiring and installation instructions.
This approach is particularly notable in a market where major manufacturers appear increasingly focused on selling new models, often at the expense of supporting older vehicles. Italjet thus demonstrates a rare concern for the long-term satisfaction of its customers.
Italjet’s initiative raises questions about why big brands don’t offer similar options. With the increasing technological sophistication of modern motorcycles, many owners of older models feel left behind. An official upgrade kit could be a way to keep these customers connected to the brand.
Italjet’s approach is not limited to satisfying existing customers. It can also be seen as a smart marketing strategy, demonstrating the brand’s commitment to innovation and long-term customer support.
It remains to be seen whether other manufacturers will follow Italjet’s example. For now, this small Italian company is showing that it is possible to combine innovation with support for older models, setting a precedent that many enthusiasts would like to see adopted across the industry.