BMW Motorrad has once again set a new sales record in the national territory, with 2,448 units sold in 2023.
In the manufacturer’s centenary year, the German brand experienced growth compared to the previous year (2022), once again demonstrating BMW’s growth in recent years in Portugal and globally.
As expected, the models that had the most impact were from the ADV range, namely the BMW R 1250 GS and the BMW R 1250 GS Adventure, with 853 units sold.
We must not forget the novelty of the year, the BMW R 1300 GS, which has been on sale in the national market for two months and has recorded sales of 107 units.
