The new Vespa Primavera 150 and Vespa Sprint 150 were presented to the Asian public at a grand event in Shanghai, at Shangsheng-Xinsuo, an event that celebrated the fusion of culture, design, Italian style, and fashion. The night was attended by numerous personalities from the Asian world and representatives of institutions, including the Consul General of Italy in Shanghai, Tiziana D’Angelo. The event seemed to confirm Vespa’s status as a global brand, increasingly appreciated worldwide.
It is undeniable that, with more than 19 million units sold since 1946, Vespa is confirmed as an extraordinary ambassador of Italian style, design, and technology in the world, and the new Vespa Primavera and Sprint interpret the brand’s younger soul, thanks also to the introduction of new materials and even greater craftsmanship in the details. The novelties include new superstructures on the handlebar and rear shield, a new saddle, and a new instrument panel. The fully LED headlight system completes the modern and technological aspect of the new Vespa.
In addition to the new scooter models, the new Vespa DEC clothing collection inspired by the Piaggio factory and museum was also presented. A collection that represents Vespa’s entry into the world of lifestyle, showcasing the finest details of Italian style.
