Founded by Bono and Bobby Shriver in 2006, (RED) has partnered with the world’s most iconic brands to create unique products aimed at raising funds to combat and end AIDS and global pandemics.
On World AIDS Day, Vespa and (RED) solidify their longstanding partnership with the signing of a new two-year agreement. The collaboration between Vespa and (RED), which began in 2016, has resulted in iconic products dressed in red to support the cause: from the first (VESPA 946) RED to the (VESPA PRIMAVERA) RED, to the latest (VESPA ELETTRICA) RED, as well as a collection of merchandise. During the partnership with (RED), Vespa customers worldwide have played a key role in the fight against AIDS and all pandemics, raising over 1.5 million dollars (1,374,030.00 euros) for the Global Fund, a global fund to fight AIDS, tuberculosis, and malaria.
On December 1st, World AIDS Day, Vespa will host an open lecture at its Motoplex Milano City Lounge at 5:00 pm, at Via Broletto 13, in Milan. The event will feature Elena Di Cioccio and Lavinia Farnese in a personal and irreverent exchange of ideas on the topic of sexual education, aiming to raise awareness on a subject that is often overlooked, especially by young people.
Furthermore, starting in 2024, a Vespa (RED) clothing and accessories capsule will be launched in the Group’s main stores and online channels.
Characterized by Vespa’s unique style, the new clothing collection will be available in stores starting in May 2024 and will include a wide cotton hoodie, a waterproof jacket in technical fabric, and a t-shirt, all in the iconic (RED) shade.
A collection of accessories ranging from cups to water bottles and a restyling of the iconic helmet complete the offering.
Vespa will donate a portion of the proceeds from the sale of this special collection to (RED).
