TVS Motor Company (TVSM), the Indian giant that already exports two and three-wheel vehicles to 80 countries, announced on May 15, 2024, its official arrival in Italy and Europe. The company, the third largest manufacturer worldwide and appreciated mainly in emerging markets and in the medium and small capacities, will offer our market a selection of thermal and electric motorcycles and scooters.
During the presentation, the Group Strategy Director of TVS Motor Company, Sharad Mohan Mishra, emphasized the importance of entering the Italian market to achieve the company’s global ambitions. This enthusiasm was reiterated by the newly appointed General Manager of TVS Motor Italia: Notarbartolo di Furnari expressed confidence in the company’s long-term strategy for the Italian market, highlighting product quality and customer satisfaction as fundamental pillars of its operations. In conclusion, the arrival of TVS Motor Company in Italy represents a significant step for the company and offers Italian consumers the opportunity to experience products that aim to combine quality, technology, and affordability.
Although the press release does not mention further expansion in the European region, it is expected to be launched soon in other regions.
