Nostalgia is something that many brands are taking advantage of these days, especially when it comes to the world of cars and motorcycles. If there’s one thing that recent years have proved, it’s that retro style will always be in fashion. In fact, we don’t need to look very far, as the motorcycles we know are proof of that. For example, retro-inspired motorcycles, such as those from Triumph and Royal Enfield, are seeing continuous sales growth.
So even new players are taking advantage of nostalgia to sell their products. Tozz, an electric mobility company based in Turkey, is all about city mobility. It has a selection of retro-themed electric scooters, such as the Pipegun Original and Pipegun Sixteen. Recently, it entered the world of electric motorcycles with the debut of the Joyce’90, a retro-inspired two-wheeled electric motorcycle that pays homage to one of the best decades ever – the 90s.
Right from the start, the Joyce’90 is reminiscent of one bike in particular: the Honda Cub EZ90. Needless to say, Tozz’s Joyce’90 is clearly inspired by the Cub EZ90, as well as several other mini-bikes from the past, and certainly makes you wish Honda would make an electric version of the Cub, Monkey and Grom.
With the Tozz Joyce’90 due to go into production in March 2024, it’s likely to be the closest we’ll get to a modern, electric version of the Cub EZ90. It also has some interesting features, such as a pop-up headlight, an integrated boombox with Bluetooth connectivity and, of course, its retro-inspired fairing. However, a DesignBoom article mentions that the bike will be legal to ride on European roads and will be classified as an electric bike. This could mean that its power will be limited to a nominal 250 watts.
While 250 watts may not sound like much, it’s likely that the Joyce’90 will be producing much more in operation. As we’ve seen on some high-performance e-bikes, the nominal power is indeed 250 watts, but the peak power can easily be double that, or sometimes even more. For example, the Bosch Performance Line CX Race e-bike’s motor reaches a peak of 600 watts, despite having a rated power of 250 watts.
Other features of the Joyce’90 include robust, dual-function tires mounted on 20-inch rims. Front and rear suspension ensure a comfortable ride, plus a little off-road capability. As mentioned earlier, it is expected to go into production in March 2024 and will be built at the Joyce Teknoloji facility in Ankara, Turkey. Based on the images on Tozz’s website, it looks like the Joyce’90 will be offered in a wide variety of colors, all of them inspired by the vibrant aesthetics of the 90s.