Good news also about the data related to the presence of the media: just over 7,000 people from 62 countries, journalists, technicians and communication professionals, content creators, who took advantage of the exclusive press day on Tuesday and reported on the show offered inside and outside the pavilions throughout the exhibition week. Speaking of entertainment offered by the Exhibition, the success of the MotoLive arena, the outdoor space dedicated to races, entertainment and show business, was also considerable, with over 3,000 seats in the stands always occupied. Almost 9,000 visitors also enjoyed the test ride areas dedicated to e-Bikes and exhibitors’ vehicles, and the Esports Arena, the exhibition content dedicated to the world of video games, was also a success. Also noteworthy was the interest that developed around the YUM area (Your Urban Mobility), another novelty for 2023, which welcomed companies, institutions, law enforcement agencies, but also the most innovative startups in the sector, to which EICMA offers an international showcase thanks to the support of ICE, the Agency for the promotion abroad and internationalization of Italian companies.
Finally, reactions to digital services were positive, particularly those related to online ticket sales, the purchasing method chosen by 88% of the general public, while 12% opted for physical ticket sales.
