We know it’s tough, but let’s think back to the height of the pandemic, a few years ago. If you were lucky enough to work from home, you might even be someone who worked at Harley-Davidson.
The Motor Company made that choice in March 2020, when they sent their employees from the Juneau Avenue headquarters in Milwaukee home and told them they could work from there. And in an interview with Bloomberg in October 2022, CEO Jochen Zeitz reflected that it was probably better for work-life balance, allowing those employees to work and also spend time with their families.
Even after things started opening up again and many employees returned to the office, Harley kept this policy. Working from home is great for the workers, but it also meant that a lot of space at Harley’s headquarters was practically unused. Some parking lots are now being transformed into a massive park/event space to be used by both Harley and the local community, but what about the offices?
On April 25, 2024, LiveWire released its financial results for the first quarter of 2024, in which CEO Karim Donnez said: “We are pleased with the successful launch of the S2 Mulholland and, with three motorcycles on the market, we are proud that LiveWire is now the number 1 on-road electric motorcycle dealer in the USA. As part of our plans to expand our market leadership, our teams are working on design, engineering, and supply initiatives to reduce the cost of our vehicles and manage expenses throughout the company to maximize our strategic investments. We expect that consolidating our operations in Milwaukee, at the historic headquarters of Harley-Davidson on Juneau Avenue, will bring synergies and efficiencies, as well as a closer connection to our heritage.”
