If you’re like me, you might lean towards understated helmets — but there’s no denying the visual punch of Ruroc’s latest additions. The UK brand has just introduced five new designs for its top-selling AT4.0 lineup, and even the most reserved riders might be tempted.
These helmets don’t just look good — they come loaded with features: lightweight fiberglass construction, DD ring chinstrap, Bluetooth audio compatibility, and a class-leading 215-degree field of view.
Let’s be honest, though — Ruroc helmets are known first and foremost for their striking aesthetics.
“We’re not here to blend in,” says Daniele Caruso, Head of Design at Ruroc. “Whether it’s the eerie aura of La Catrina or the unapologetic edge of Disarray, these new AT4.0 designs were made for riders who live loud and ride hard.”
Meet the new AT4.0 styles
The new street designs include La Cantrina and The Reaper. La Cantrina is a neon-colored skull design inspired by Day of the Dead traditions, reviving the Cinco De Madness look from the previous AT3.0 range.
The Reaper returns with upgraded detailing: chrome fangs and skeletal lines etched across the shell.
Something for every kind of rider
The carbon-style option is Disarray, and it’s a statement piece. “Rebels don’t wear capes—they wear carbon fiber,” says Ruroc. Disarray features stark white graffiti over a matte black shell, taken straight from the Ruroc team’s own street art.
For track riders, there’s the Nitro and the Rosso. Nitro offers a futuristic design with neon accents and includes two sticker packs for customization. Rosso leans into sleek Italian style, with red and black aerodynamic lines over carbon fiber, finished with a brand-new spoiler.
All AT4.0 models received a 4-star safety rating from Sharp.