MotoGP will be under the domain of Liberty Media, the same company that owns Formula 1, and after saying that the category is not very interesting at the moment and that there must be reasons for interest among the American public, Roland Sands explained the “recipe” for this to happen.
In statements to CNN, the designer of high-performance custom motorcycles and also a motorcycle racer in the United States said what needs to be done: ‘We have to make the riders go out there and have people get to know them and explain why they should be interested in them and why the sport is so radical. It’s beautiful to watch, it’s incredibly deep from an intellectual point of view, the reasons why motorcycles work the way they do and why they don’t work’.
For him, MotoGP is much more technical than most motor sports categories: ‘It’s much more technical than any motor sport, right? And it’s also much more visible than F1 cars, because it has the style of the riders, it has all the ingredients for something that is incredibly interesting’.
