When one year has passed since its official presentation in Portugal, QJ MOTOR surprised at the International Motorcycle Show in Milan with a wide and ambitious display of products. The motorcycle company of the Geely Group reaffirms, with this third participation in EICMA, its strong commitment to expansion in the European market, and marks the beginning of an exciting second year for QJ MOTOR in Portugal.
QJ MOTOR Range at EICMA 2023
This year, QJ MOTOR is present at EICMA with an important exhibition, which includes a total of 43 products, including 37 motorcycles, 4 electric vehicles, and 2 ATV models. An extensive representation that covers different segments and showcases the full potential of the brand in an international setting geared towards the global market.
Within the QJ MOTOR range at EICMA, consisting of sport, naked, retro, and scooter models, as well as electric vehicles and ATVs, one of the brand’s latest novelties stands out: the SRK1000 RC, presented for the first time in Europe, capturing the industry’s spotlight. It is a new high-displacement sportbike, highly anticipated in European and global markets, designed by the Italian team at QJ MOTOR, offering limitless sportiness.
The QJMOTOR SRK1000 RC is equipped with a liquid-cooled inline four-cylinder engine, with 1078 cc, a maximum power of 144 hp (106 kW), and a maximum torque of 112 Nm. The dry weight is only 198 kg. Its suspension system is equipped with adjustable inverted Marzocchi front forks and a central four-arm rear shock absorber. It uses a Brembo braking system, with two 320 mm front discs, and a single 260 mm rear disc. Not only does it feature full LED lighting, a TFT speedometer, and a hydraulic clutch, but it also comes standard with luxury features such as a stamped intake, a quick electronic shifter, and front and rear instrument panel cameras. The stylish front headlight, a combination of steel trellises and aluminum alloy frames, along with a dual high-positioned exhaust, and a single-sided swingarm, create an appealing and dynamic appearance.
In addition to the SRK1000 RC, QJMOTOR is showcasing another sports bike at EICMA, the SRK800 RR. The SRK sports bike range from the brand covers multiple displacements, including 125 cc, 250 cc, 400 cc, and 550 cc, which are also present at the show. The same goes for the Adventure segment, represented in Milan by the SVT650 X, SRT700X, and SRT800X.
Thanks to its design and product development capabilities, QJ MOTOR is able to showcase a very wide range of products at EICMA. Among them, the latest standout is the vintage cruiser SRV600 V with a four-cylinder V engine, featuring a unique design that can attract new consumers. Visitors will also be able to discover QJ MOTOR’s range of scooters, including the new CX125 and FORT250, with their sporty aesthetics, expansive speedometers, and enhanced features.
On the electric front, QJ MOTOR aligns with Europe’s new energy policies and brings to EICMA models as diverse as the sporty electric scooter ADV OMO07; the light electric motorcycle Vc+; the fun electric cross-riding Q2; and the new OWO, a high-power electric off-road light-bike. Since Chinese lithium-ion technology leads globally, these vehicles are poised to become pioneers of the next generation.
QJ MOTOR in Portugal: maximum quality and 6 years of warranty
The presence of QJ MOTOR at EICMA is a firm statement of intent by the brand, which aims to gradually increase its product offering in Europe. Currently, the range of the Asian manufacturer in Portugal consists of products that cover three of the most important market segments, such as Adventure (SRT 800, SRT 800X, SRT 700X, SRT 550, and SRT 550X), Street (SRK 700, SRK 400, SRK 125 S, and SRV 550), and Custom (SRV 300 and SRV 125).
A catalog through which QJ MOTOR reaches a wide range of motorcycle users, with models that boast some common characteristics: modernity, design, reliability, and competitive price. And all this with nothing less than 6 years of warranty across the range. An exclusive advantage, with which the brand demonstrates the confidence it has in its product, and responds to the trust placed in it by users.
Because, since its arrival, QJ MOTOR has excelled in a disruptive character, breaking the molds of “Made in China,” and offering a quality product that meets the expectations of its customers. A modern and distinctive philosophy that entered the market without complexes, and during its first year of activity in Portugal dared to launch messages as provocative as “Chinese, so what?,” with which it introduced itself in the Iberian Peninsula.
First anniversary of QJ MOTOR in Portugal
It has been just over a year since QJ MOTOR started its journey in the Portuguese market with a new focus, where design and performance go hand in hand with competitive pricing. After its arrival in Portuguese lands, the brand achieved its expected goals, and throughout the year, it consolidated its presence in the sector, positioning itself as a recognized brand that was able to break the ultimate prejudices regarding Asian manufacturers.
Since its arrival in Portugal, QJ MOTOR has continuously enriched its offer, with the introduction of three exceptional models: the adventure SRT 700X and SRT 550X, and the urban-vocation naked SRK 125 S. These models not only demonstrate the brand’s commitment to modernity, attractive design, and reliability, but also contributed to its strategy, which involves continuing to expand its catalog and enhance its growth in the Portuguese market.
With over 30 years of experience under the auspices of Qianjian Motorcycle, together with the synergies created with the Geely Group, QJ MOTOR is well prepared to continue to grow and position itself as a key player in the sector in Europe. So far, and with just over a year of operational life, the brand has achieved 1299 registrations between Portugal (323 units) and Spain (976 units) by the end of October. A sales volume that highlights the excellent and enthusiastic reception of the brand in the market, and reflects the confidence that customers place in the quality and performance of QJ MOTOR motorcycles.
To achieve its goals in the Iberian Peninsula, QJ MOTOR has prioritized customer satisfaction, offering specialized and quality service that provides a comprehensive experience to motorcycle enthusiasts, already having a network of Official Dealers in the main markets of the Iberian Peninsula.
