New Royal Enfield Bullet 350 – a reference in the history of motorcycling

Stunning symbol of unlimited resilience and reference in the history of motorcycling, the Royal Enfield Bullet 350 continues its legendary legacy in a new format, now that Royal Enfield, a global leader in the mid-size motorcycle segment (250 cc-750 cc), has announced the launch of the 2023 Bullet 350. Presented with the acclaimed, super refined, and smooth J series engine platform of Royal Enfield, it is with pride that this iconic motorcycle, with a legacy of over nine decades, continues to be a fusion of resilient aesthetics and manufacturing excellence, reflecting the vibrant culture catalyzed over the past nine decades and the community and characters it represents.

If there ever was a motorcycle that withstands the test of time, it is undoubtedly the legendary Royal Enfield Bullet. When it was launched in 1932, its advanced features proved to be at the forefront of motorcycle design. Radically updated in 1948, its innovative rear swing arm suspension revolutionized the world of motorcycling, and other motorcycle manufacturers quickly adopted the concept.

His feats on the most challenging terrains, success in the Indian armed forces and subsequent transition to production in Madras in 1955, were the starting point for his meteoric rise, becoming, over decades, the queen of Indian roads. Reinvented in 2010, with the seminal UCE engine from Royal Enfield, ensured that it would continue to be an inspiration as a cultural and motorcycling icon. There is very little that cannot be done on a Bullet! Throughout its remarkable journey, the Bullet has performed virtually every imaginable task, including winning prizes in competitions such as the “Sei Giorni Internazionale”, setting speed records on the Isle of Man, crossing the highest mountainous areas, being a companion on all kinds of trips, from weekend getaways to adventures around the world, used as a reliable and sturdy means of transportation, used as a versatile platform for customization and as a loyal partner to over a million motorcycle enthusiasts worldwide. 

The Bullet 350 2023 is powered by the acclaimed 349cc air-oil cooled single-cylinder engine, which also powers the Meteor, Classic, and HNTR. With fuel injection, it produces 20.2 hp at 6100 rpm and 27 Nm of torque at 4000 rpm, resulting in solid low-end responsiveness, super smooth linear power, and agile and exhilarating riding. With a primary balance shaft that reduces vibrations, it offers good response, precise gear shifts, and smooth thanks to the optimized 5-speed gearbox, ensuring an excellent riding experience. The chassis is designed to provide better handling and maneuverability. Firmer than previous Bullet versions, it offers more confidence when cornering at higher speeds, proving balanced and stable on fast roads. Everything is enhanced by the 41mm large diameter front fork and wider section tires, a 100/90 -19 front and a 120/80 -18 rear, compared to other Bullet versions. The front is equipped with a 300mm disc brake and the rear with a 270mm disc brake. Comfort is ensured by the new approach to the single seat, which, along with the redesigned fenders, contributes to the subtly developed style, a marked improvement in the balance between proportion, posture, and aesthetics of the motorcycle. The Bullet 350 2023 for Europe is launched in two distinct editions, with charming handcrafted finishes. The Bullet Standard (RRP €5,287) in Black or Maroon comes equipped with dual-channel ABS and rear disc, with an elegant hand-finished tank and chassis color components, as well as chrome and gold accents. The Bullet Black Gold (RRP €5,387) is a premium variant with finishes based on a fantastic combination of matte and glossy black tank, copper and gold 3D emblem, copper stripes, and includes dual-channel ABS and rear disc brake. Both European editions feature an original 13-liter teardrop tank and the traditional Royal Enfield frame, which includes a new headlight and the “tiger eyes” or pilot lights, a distinctive feature of Royal Enfield motorcycles since 1954. More contemporary touches include the new digital/analog instrument cluster that integrates an LCD display and a USB charging point mounted below the handlebar.  

The 2023 Bullet 350 will be supported by an ecosystem of 28 Genuine Motorcycle Accessories, including nine specifically designed and developed for the Bullet. These include comfortable touring and low-rise seats, and touring handlebars. There is also a selection of high-quality motorcycle gear, including helmets and apparel with details that pay homage to the legendary stripes of the Bullet. There is no motorcycle like the Bullet. True to its legacy, but updated and relevant for the new generations of motorcyclists, the Bullet reflects Royal Enfield’s DNA of “pure motorcycling”. Royal Enfield believes it’s time for the world to see the Bullet with fresh eyes, to fall in love again with this authentic symbol of understated style and timeless resilience.