**MV Agusta Poised for a New Era as Independence from KTM Approaches Completion**
MV Agusta Motor S.p.A. is on the brink of completing a transformative journey, inching closer to finalizing its separation from PIERER Mobility AG (KTM). This pivotal moment in the illustrious history of the Italian motorcycle brand signals not merely an end, but the beginning of a vibrant new chapter, ultimately characterized by an independent ownership structure under the banner of **Art of Mobility**. As this transition unfolds, MV Agusta is resolutely reaffirming its identity as a global powerhouse committed to innovation and excellence.
The company has communicated that the transfer of ownership is nearing its conclusion and assures stakeholders that this transition will proceed seamlessly, ensuring uninterrupted service and support for customers and partners alike. During this phase, **IT systems and core business operations** are fully operational, which highlights MV Agusta’s commitment to business continuity as it stands on the threshold of a global expansion.
**International Expansion and Operational Autonomy**
In a bid to enhance its global presence, MV Agusta is embarking on an ambitious **international expansion** initiative. The brand is establishing independent **regional offices** across Europe, America, Oceania, and Asia, thus positioning itself to manage these key markets directly. Partnerships with **private importers** have also been secured to ensure comprehensive global support and coverage.
The existing dealer network remains robust, with concerted efforts aimed at expanding representation in strategically vital areas. Moreover, MV Agusta is taking substantial steps to establish a **standalone spare parts logistics infrastructure**, with plans for full operational capability by the end of **2025**. While current spare parts distribution relies on KTM’s logistics, MV Agusta is finalizing an agreement with a prominent **global logistics partner** to manage **end-to-end warehousing and delivery**, pledging to achieve **global fulfillment within seven working days** post-order.
**Production, Design, and Product Development Reimagined**
The relocation of MV Agusta’s acclaimed **Centro Stile design division** back to its historical roots at the **Schiranna factory** signifies a reaffirmation of its “**Made in Varese**” heritage. This strategic move is designed to bolster interdepartmental collaboration, thus streamlining both design and production processes.
Furthermore, the company has undertaken a comprehensive restructuring of its manufacturing layout, adopting a **lean production model** that internalizes essential manufacturing steps. These significant changes are projected to enhance operational efficiency and cost-effectiveness, empowering MV Agusta to tighten its quality control and hasten the pace of innovation.
**A New Generation of MV Agusta Motorcycles**
Anticipation builds as MV Agusta confirms that a **new model**, featuring an impressive **99% new components**, is in the concluding stages of development, set to make its debut just before **EICMA 2025**. This launch is anticipated to represent a significant shift in both aesthetics and performance, heralding a **comprehensive renewal of the product range** slated for rollout through 2026 and thereafter.
In parallel, engineers are diligently crafting a **next-generation engine platform** aimed at redefining **hyper-performance** in the premium motorcycle realm. The first prototype is due for unveiling at **EICMA 2025**, coinciding with the introduction of the new model.
**Pricing, Accessibility, and Customer Assurance**
In tune with evolving market trends, MV Agusta is recalibrating its **pricing strategy** to harmonize exclusivity with broader accessibility. Already introduced in **Italy**, flexible **financial options**, including **cash plans and balloon payments**, are set to be rolled out across major European markets.
Demonstrating unwavering confidence in the durability and reliability of its offerings, MV Agusta now extends a **five-year factory warranty**, which applies retroactively to various models such as the **Ottantesimo Collection**, **F3 Competizione**, and the entire **LXP and Enduro Veloce** family.
**Leadership Perspective**
Luca Martin, Executive Director of MV Agusta, elaborated on the profound significance of these transformations:
“What we’re accomplishing at MV Agusta today is genuinely remarkable. The hurdles we’ve navigated since KTM’s financial challenges underscore the tremendous strides we’ve made in such a brief period. It speaks volumes about our team’s strength and dedication. From Schiranna to our global network, we are seizing this opportunity with determination, passion, and a profound sense of responsibility. MV Agusta isn’t just reclaiming its independence; we are laying the groundwork for a new era characterized by excellence and authenticity.”
**Final Word**
As MV Agusta steps out from under the KTM umbrella, it is boldly reimagining its future. With investments geared toward expanding global operations, enhancing product innovation, and refocusing on its rich heritage and craftsmanship, this legendary Italian brand is not merely aiming to survive; it seeks to thrive as a leader in the industry.
The revival of MV Agusta is tangible—it is progressing with conviction and determination, propelling forward at full throttle.
