The motorcycle market in the United States is off to a tough start this year, with significant sales drops.
According to Motorcycles Data, sales in February fell by 20.7% compared to the previous year, with a total of 55,475 motorcycles sold – following a 4.5% increase in January.
The U.S. is the world’s 14th largest motorcycle market, and last year it already reported a 4.6% decline despite a favorable economic climate. However, the situation appears to be worsening in early 2025.
The impact of tariffs on inflation is expected to negatively affect the American economy, along with layoffs and spending cuts the government plans to implement in the coming years. As a result, the Gross Domestic Product (GDP) is projected to decline, along with real consumer spending.
Motorcycle sales recorded a new decline in February, maintaining the negative trend that has been evident since January when compared to the same months of 2024. The numbers are concerning: in February 2025, sales fell 30% compared to the previous year, with a total of only 3,215 new motorcycle registrations.…
Royal Enfield experienced a decrease in sales in August compared to the same month last year, despite seeing growth compared to July. According to data quoted by the website Rush Lane, the Indian manufacturer sold 8.88% more motorcycles in August than in the previous month. However, there was a decline…
The Pierer Mobility group, owner of KTM Sportmotorcycle, recently revealed a significant drop in sales and profitability during the first half of 2024. This situation marks a shift compared to previous years, which were characterized by steady growth and strong market performance. While this is not entirely new, as we…
