Three of Honda’s most popular European models receive new colors for 2024.
The ADV350 will be available in four new contemporary colors: Matte Coal Metallic Black, Falcon Pearl Grey, Matte Cool Pearl White and Matte Pacific Pearl Blue.
Introduced last year (2022), the ADV350 blends the sophistication of a premium scooter with the ability to “swallow” the roughest asphalt and has a very robust adventure style. Inspired directly by the style of the X-ADV, the ADV350 has a motorcycle-type inverted fork, a steel tube frame, rear shock absorbers with remote reservoir, high ground clearance, enough space under the seat for two full-face helmets and a USB charging socket, as well as all the convenience that Smart Key operation provides. The windshield can be adjusted for height and the LCD instrument panel integrates the Honda RoadSync system so users can always stay connected to the world.
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This exclusive, stylish, practical and versatile combination made the ADV350 Honda’s best-selling model over 125 cm³ in 2022, a position held by the CB750 Hornet in 2023, closely followed by the ADV350.
The two smaller Forza scooters also get new colors for 2024. The Forza name has long been a powerful force in Honda’s two-wheeled range, offering a premium mix of sporty and GT elements. Last year, the Forza 125 and Forza 350 received a sleek new design, with two new chiseled headlights and front fairings inspired by the Forza 750, the top-of-the-range model. Both models come with a wide range of standard equipment, including an HSTC system, electrically adjustable windscreen, USB Type-C plug, under-seat space for two full-face helmets, full LED lighting and a Smart Key system.
The Forza 125 – which has sold more than 115,000 units since its launch in 2015 – will be available in the new Sienna Pearl Red color, which joins the Cynos Matte Metallic Grey, Falcon Pearl Grey and Pacific Matte Pearl Blue versions, which all carry over from last year. The Forza 125 Special Edition in Matte Cynos Metallic Grey with red wheels, stitched seat, dial moldings, various logos and other details, as well as darkened passenger footrests and stainless steel bedposts is still available.
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The Forza 125’s big sister, the Forza 350, has sold more than 73,000 units since it arrived in Europe as the Forza 300 in 2013. For 2024, the Forza 350 will be available in the new Nightstar Pearl Black and Mate Cool Pearl White colors, which join the Mate Pacific Pearl Blue (which, for 2024, has black rims), Mate Cynos Metallic Grey and Falcon Pearl Grey versions.
All three models are manufactured at Honda Italia Industriale SpA in Atessa, Italy, near the Adriatic coast. With a history dating back to 1971, this factory has produced 40 different types of motorcycle and 30 different scooter models. For a behind-the-scenes tour of the Atessa factory, visit: Honda’s Italian Connection