Three of Honda’s most popular European models receive new colors for 2024.
The ADV350 will be available in four new contemporary colors: Matte Metallic Coal Black, Falcon Pearl Gray, Cool Matte Pearl White, and Pacific Matte Pearl Blue.
Introduced last year (2022), the ADV350 blends the sophistication of a premium scooter with the ability to tackle the most rugged asphalt and has a very robust adventure style. Inspired directly by the style of the X-ADV, the ADV350 features motorcycle-type inverted forks, a steel tube frame, rear shocks with remote reservoir, high ground clearance, under-seat storage that fits two full-face helmets, a USB charging port, in addition to all the convenience that Smart Key operation provides. The windshield can be adjusted in height and the LCD instrument panel integrates the Honda RoadSync system so users can stay connected to the world.
This unique, stylish, practical, and versatile combination has made the ADV350 the best-selling Honda model with over 125 cm³ in 2022, a position held by the CB750 Hornet in 2023, closely followed by the ADV350.
The two smaller Forza scooters also receive new colors for 2024. The Forza name has long been a powerful force in Honda’s two-wheeled range, offering a premium blend of sporty and GT elements. Last year, the Forza 125 and Forza 350 received a renewed and stylish design, with two new chiseled headlights and front fairings inspired by the Forza 750, the flagship model. These two models have a wide range of standard equipment, including HSTC system, electrically adjustable windshield, USB Type C socket, under-seat space for two full-face helmets, full LED lighting, and Smart Key system.
The Forza 125 – which has sold over 115,000 units since its launch in 2015 – will be available in the new Sienna Pearl Red color, joining the Matte Metallic Gray Cynos, Pearl Falcon Gray, and Matte Pacific Pearl Blue versions, all carried over from last year. The Forza 125 Special Edition in Matte Metallic Gray Cynos with red wheels, stitched seat, frame on the dials, various logos and other details, as well as darkened footrests for the passenger and stainless steel footboards remains available.
The bigger sister of the Forza 125, the Forza 350, has sold over 73,000 units since arriving in Europe as the Forza 300 in 2013. For 2024, the Forza 350 will be available in the new Nightstar Pearl Black and Cool Matte Pearl White colors, joining the Matte Pacific Pearl Blue (which, for 2024, has black rims), Matte Metallic Gray Cynos, and Pearl Falcon Gray versions.
All three models are manufactured at Honda Italia Industriale SpA in Atessa, Italy, near the Adriatic Sea coast. With a history dating back to 1971, this factory has produced 40 different types of motorcycles and 30 different scooter models. For a behind-the-scenes tour of the Atessa factory, visit: The Honda Italian Connection
