Another brand has been confirmed for EICMA 2024. The 81st edition of the Milan show will feature Harley-Davidson for the first time since 2019.
Several bikes from the legendary American manufacturer will be on display, including the latest models—such as the Grand American Touring range and the new Road Glide and Street Glide.
But Harley-Davidson’s presence will not be limited to motorcycles; the company promises a ‘new and immersive experience’ where fans can ‘interact with Harley-Davidson in a different way’.
Kolja Rebstock, Harley-Davidson’s Regional Vice President for Europe, the Middle East, and Africa, stated: ‘We are excited to return to EICMA this year. Harley-Davidson is more than just motorcycles; it is a lifestyle brand with community at its core, and EICMA is a fantastic opportunity for us to connect with our customers and other passionate motorcycle enthusiasts’.
