Ducati closed the first three quarters of 2023 with 47,867 motorcycles delivered to Ducatisti enthusiasts worldwide, registering a slight decrease (-4%) compared to the same period in 2022 (49,858).
Deliveries in the main markets for the motorcycle manufacturer based in Bologna remained stable, with a 2% growth in Italy (8,747 motorcycles) and a 2% growth in the United States (6,704 motorcycles). The result in Germany, which represents the third largest market for the company, was also positive, with +1% (5,764 motorcycles). During the same period, in China – the sixth market for the company – we witnessed a significant decline, with 46% fewer deliveries (2,201 motorcycles) compared to the same period in 2022.
“Ducati has never been stronger and more appreciated in the world: in the first nine months of the year, we stabilized our results in key markets thanks to a range of sophisticated and highly technological products. In addition to this, we offer limited, prestigious, and unique models such as the Ducati Streetfighter V4 Lamborghini and the Panigale V4 2022 World Champion Replica, which have had incredible success among our enthusiasts,” declared Francesco Milicia, VP Global Sales & After Sales at Ducati. “Due to a complex market situation, we are currently experiencing a sales decline in China, a country where Ducati is highly appreciated and where we have a wonderful community of enthusiasts. We have already developed a comprehensive action plan taking into account the situation, and we are closely monitoring the market with the aim of bringing it back to previous results.”
During the first nine months of 2023, Ducati’s range attracted new Ducatisti worldwide. The most sought-after model by enthusiasts was the Multistrada V4, in all its variants, with 8,680 units delivered worldwide between January and September 2023.
All models based on the V4 engine, whether the Desmosedici Stradale or the V4 Granturismo, have been very successful. For example, Panigale V4 deliveries grew by 22% compared to the previous year. Ducati’s super sportbike, which in the Panigale V4 R version was recently confirmed as the best production-derived motorcycle in the World Superbike Championship, winning the “Triple Crown” for the second consecutive year with the Riders, Constructors, and Teams Titles, is one that benefits the most from the continuous exchange of ‘know-how’ from the track to production models, allowing Ducati to offer its enthusiasts highly technological motorcycles with thrilling performance.
The Diavel V4, introduced at the end of 2022, also received approval from Ducatisti with 2,417 motorcycles delivered worldwide. This model was recently the protagonist of the “Diavel V4 Design Night” events, which, from Amsterdam to New York, Paris, Brussels, London, Kyoto, and Shanghai, focused attention on Ducati’s design, particularly on a model that over the years has become a true style icon.
The manufacturer of Bologna is at the Ducati World Première 2024, which has already revealed to enthusiasts some of the new models for next year, starting with the Monster 30th Anniversario, in a limited and numbered series of 500 units, which is officially sold out. The Multistrada V4 S Grand Tour, the DesertX Rally and the Multistrada V4 RS have also been presented. The Ducati World Première calendar, so you don’t miss a single episode, is available in the dedicated section of the official Ducati website.
Ducati is waiting for all enthusiasts at EICMA, so they can see the entire 2024 Ducati range live.
