The 2024 Ducati Global Dealer Conference took place last Monday, October 21. The Borgo Panigale manufacturer gathered with its global network of dealers – now more than 800 in over 90 countries.
This digital meeting connected all dealers with Ducati’s headquarters, aiming to review the previous year, share strategies and projects, and introduce new models.
More than 4,000 professionals from 86 different nations participated, with the convention being translated into eight languages. The theme was «Beyond the ordinary roads», reflecting Ducati’s approach to priorities and challenges in the coming years – including its debut in off-road and motocross with the Desmo450 MX project, which will be available starting in early 2025.
Led by Francesco Milicia, Vice President Global Sales and After Sales, the conference featured Ducati’s CEO, Claudio Domenicali, and other top management members, as well as product specialists and even the CEO of Porsche Italia, Pietro Innocenti. One of the special guests was the legendary motocross rider Antonio Cairoli, who is involved in the off-road project.
Additionally, dealers were briefed on the features and updates of the entire 2025 Ducati lineup – which includes the already revealed Panigale V4, Multistrada V4, Scrambler Icon Dark, Full Throttle, and 10th Anniversario Rizoma Edition.
There was also a virtual tour of the Ducati Museum and Factory, and the Ducati Dealer Awards were presented, recognizing the best dealers in the three main geographic areas, the best online dealer worldwide, and the best importer. National meetings were also held as part of the Global Dealer Conference.