Benelli recorded its best year ever in sales in the Portuguese market in 2023, with a continuous growth since its entry into the automotive giant GEELY in 2016, along with the introduction of new models, now reaching the “Top 3” in the registration ranking in Portugal.
In 2023, the Pesaro brand registered 2,494 vehicles in the Motorcycle segment, with a growth of 13.2% compared to the previous year*, surpassed only by the Japanese brands Honda and Yamaha.
The popularity of the TRK range grew in 2023 with the arrival of the highly anticipated TRK 702, which, from mid-August until the end of the year, registered no less than 628 registrations among the two available versions (TRK 702 and TRK 702 X), making this model one of the best-selling motorcycles in the Portuguese market in just over four months.
To date, since the introduction of the TRK 502 in mid-2017 in Portugal, the Benelli Trail range has already reached 5,000 units in circulation, which demonstrates its clear presence in this segment with a well-established quality/price and performance ratio.
Benelli also achieves significant results in the 125cc market, being one of the best-selling brands in Portugal with only three models currently available: the Leoncino 125 scrambler, the BN 125 utility bike, and the fun naked TNT 125.
With a highly comprehensive range, to which the latest novelties presented at Milan (EICMA) will soon be added, Benelli has clear objectives to continue asserting itself as one of the most popular and best-selling brands in the national market.
*Source: ACAP – Portuguese Automobile Association.
