• About Us and Contacts
  • Privacy Policy
  • Terms & Conditions
Thursday, May 15, 2025
  • Login
Motociclismo
  • Motorcycle News
  • Reviews
  • MotoGP
  • WSBK
  • Motocross & Supercross
  • Enduro
  • Magazine
  • English
    • Português
    • English
    • Français
    • Español
    • Italiano
    • Deutsch
    • 日本語
No Result
View All Result
  • Motorcycle News
  • Reviews
  • MotoGP
  • WSBK
  • Motocross & Supercross
  • Enduro
  • Magazine
  • English
    • Português
    • English
    • Français
    • Español
    • Italiano
    • Deutsch
    • 日本語
No Result
View All Result
Motociclismo
No Result
View All Result
ADVERTISEMENT
Home motogp

American rider at Trackhouse? ‘This is the function of the company that expands globally and internationally’

by
April 19, 2025
in motogp
0 0
0
American rider at Trackhouse? ‘This is the function of the company that expands globally and internationally’

FIM World Championship Grand Prix, 10.-13. April 2025, MotoGP, Round 04, Losail, Qatar, Ai Ogura, Trackhouse MotoGP Team, Aprilia

0
SHARES
10
VIEWS
Share on FacebookShare on Twitter

Having an American rider on an American team would seemingly be the ideal combination for Trackhouse in MotoGP. And there was even a potential candidate – Joe Roberts, delivering strong performances in Moto2.

But this «beautiful story» wasn’t the only factor under consideration. Beyond the rider’s potential, the team also weighed other aspects, including from a marketing and international brand promotion perspective.

Justin Marks, owner of Trackhouse, explained to CNN Sports that more than the idea of having an almost entirely American team, there was a need to think about internationalization:

– There are two lines of thought: one is, you know, do we lean so far into the American idea of our team, do we just stack it with Americans and make it that above everything else? Or is the MotoGP Trackhouse team really the international growth vector for the Trackhouse brand?

The American businessman explained that global expansion was the chosen path and, hence, Ai Ogura was the one selected: ‘Ultimately what we landed on, while we want to lean into the fact that we’re an American team and celebrate that, this truly is the function of the company that expands globally and internationally’.

Tags: justin-marks-enMotoGPtrackhouse-motogp-team-en
ADVERTISEMENT

Related

‘May this be the start of a long series’ – Gigi Dall’Igna highlights Fermín Aldeguer’s result at Le Mans, with a desire

by Redação
May 15, 2025
0
‘May this be the start of a long series’ – Gigi Dall’Igna highlights Fermín Aldeguer’s result at Le Mans, with a desire

@photopsp_jacek_swiderek

Read moreDetails

Official: Aleix Espargaró to return as wildcard at the British GP

May 15, 2025
0
Official: Aleix Espargaró to return as wildcard at the British GP

Next week, Aleix Espargaró will make his second wildcard appearance of the MotoGP season – this time at the British GP. It marks Honda’s third consecutive wildcard entry....

Read moreDetails

Fabio Di Giannantonio feels he missed out on a top five: ‘I think it was my mistake…’

May 15, 2025
0
Fabio Di Giannantonio feels he missed out on a top five: ‘I think it was my mistake…’

GORINI_LUCA, All rights riserved.

Read moreDetails

Marc Márquez doubted about his tyre choice: ‘On the sighthing lap I was not sure’

May 14, 2025
0
Marc Márquez doubted about his tyre choice: ‘On the sighthing lap I was not sure’

PhotoPSP

Read moreDetails

Aprilia has yet to respond to rumours about Jorge Martín’s departure

May 14, 2025
0
Aprilia has yet to respond to rumours about Jorge Martín’s departure

@photopsp_jacek_swiderek

Read moreDetails

Remember Karel Abraham? Former MotoGP rider reached the top of the world (literally)

May 14, 2025
0
Remember Karel Abraham? Former MotoGP rider reached the top of the world (literally)

Karel Abraham is a name surely remembered by many MotoGP fans. But his latest achievement didn't come on the racetrack – far from it. The 35-year-old Czech, who...

Read moreDetails
  • About Us and Contacts
  • Privacy Policy
  • Terms & Conditions

© 2024 Motociclismo - All rights reserved Motociclismo.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Motorcycle News
  • Reviews
  • MotoGP
  • WSBK
  • Motocross & Supercross
  • Enduro
  • Magazine
  • English
    • Português
    • English
    • Français
    • Español
    • Italiano
    • Deutsch
    • 日本語

© 2024 Motociclismo - All rights reserved Motociclismo.