The decision of Ducati to partner with Marc Márquez was hailed as a great marketing move by the company’s CEO, Claudio Domenicali. The strategic collaboration with the six-time MotoGP world champion (currently with the Gresini satellite team) sparked conversation in the motorcycling community, in a carefully prepared change that early on created anticipation and excitement among fans and the industry itself.
Ducati CEO on the collaboration: ‘Marc Márquez joining Ducati is one of the best executed marketing campaigns, highlighting the brand’s technological value and its ability to produce mass products at this technological level. On the other hand, it was also a positive operation for him, who decided to return to the game taking a big risk,’ as quoted on Paddock-GP.com.
Strategic marketing move: Domenicali emphasized the strategic significance of Márquez’s arrival at Ducati, highlighting the impact it had on brand recognition and market positioning. The partnership aligns with Ducati’s commitment to excellence and innovation in the world of motor sports.
Márquez’s influence: Márquez’s impressive record and undeniable talent have made him an important asset for Ducati. His presence in the manufacturer brings credibility and prestige, reinforcing Ducati’s status as a leading constructor in the competitive world of MotoGP.
Marketing success: The buzz around Márquez’s move to Ducati has generated extensive media coverage and engagement on social media. The CEO is confident that the partnership will continue to deliver positive results for Ducati both on and off the track.
Brand enhancement: Márquez’s association with Ducati enhances the brand’s image and appeal to motorcycle enthusiasts globally. The partnership reflects Ducati’s commitment to collaborating with top talent and pushing the boundaries of performance and innovation.
Market perception: Domenicali’s opinion on the Márquez/Ducati partnership underscores the company’s confidence in its marketing strategy. By leveraging Márquez’s star potential, Ducati aims to strengthen its position in the competitive MotoGP landscape and attract new fans to the sport.
Long-term impact: With Márquez establishing himself in his role at Ducati, the company expects continued growth in brand visibility and market share. The CEO’s statements show optimism about the long-term prospects of their collaboration with the multiple MotoGP champion.
