The Ducati Diavel V4 was awarded “Best of the Best” in the Product Design category at the Red Dot Awards 2024, an annual prize that celebrates excellence in the world of design.
Since 1955, the Red Dot Award has celebrated the most original and deserving entries in terms of style and innovation.
The award is conferred by a jury of experts in product design, communication design, and design concepts, who this year awarded the Diavel V4 the important title of “Red Dot Award 2024: Best of the Best,” the highest distinction in the competition, reserved exclusively for creations capable of establishing themselves as new standards in their field.
This is not the first time that Ducati’s design has received this award, the 1199 Panigale in 2013, the XDiavel in 2016, and the Diavel 1260 in 2019, all received it, demonstrating how a Ducati motorcycle is able to unite the values of Style, Sophistication, and Performance in an unmistakable way.
With exquisite style and muscular and elegant lines, visually concentrated masses at the front and an agile and aerodynamic tail with fine details such as the footrests and the retractable grab handle for the passenger, the Diavel V4 stands out as an authentic style icon in the motorcycle design landscape.
The V4 Granturismo engine is as distinctive in aesthetic terms as it is in terms of performance of this motorcycle, whose bold design is underlined by unmistakable elements such as the headlights, the imposing 240 mm wide rear tire with five-spoke alloy wheels, and the four-way exhaust.
Almost two years after its debut, the Diavel V4 has been awarded by the most prestigious design institutions and international press. The awards include the prestigious Good Design Award, the oldest design award in the world, and the Special Mention at the German Design Awards 2024, awarded by the German Design Council, as well as the “Most Beautiful Motorcycle of the Show” award at EICMA 2022.
The Red Dot Award 2024 ceremony will take place on June 24 in Germany, at the Aalto Theater in Essen. The award winners will be exhibited at the Red Dot Museum in Zollverein, also located in Essen and now part of the UNESCO World Heritage Site.
