Honda will be the protagonist of Vanity Fair Italia’s “Garden of Ideas” at Milan Fashion Week, from April 16 to 21, presenting the benefits of product design based on the use of more sustainable materials, which takes shape with the SUSTAINA-C and Pocket Concepts, as well as the SH Vetro scooter.
The Honda Concepts on display in the cloisters of the Diocesan Museum aim to celebrate “design, innovation and sustainability, demonstrating the unique possibilities offered by the use of reused materials and highlighting how the use of more innovative recycled elements in manufacturing processes can help reduce CO2 emissions”.
“By actively exploring new ways to limit resource extraction and achieve more energy-efficient, low-carbon recycling, Honda is seeking to accelerate its transition from a consumerist to a circular business model. In fact, its ‘Triple Action to Zero’ strategy aims to achieve a 46% reduction in CO2 emissions from business operations by 2030, with the ultimate goal of carbon neutrality by 2050.