With the motto “Seen a lot, now it’s time to experience”, EICMA presents the EICMA RIDING FEST, a new format organized and promoted by the Milanese salon to celebrate its 110th anniversary. The event is scheduled for the weekend of April 27 and 28, at the Misano World Circuit Marco Simoncelli, with experiences for all tastes and ages: touring tests on asphalt, which will take place in the surroundings, laps on the international circuit and off-road tests of single and twin-cylinder motorcycles on a specific track. There will also be proposals for the youngest with 125 tests and trials reserved for boys and girls aged five to twelve.
The two days of the EICMA RIDING FEST will also offer the public an entertainment program developed according to the MotoLive model, the EICMA’s container.
Entry to the EICMA RIDING FEST will be completely free, as well as participation in the motorcycle tests that manufacturers will make available to the public; on the other hand, a fee will be charged for the international track experience, with revenues going to charity projects. In the coming days, all the brands present, as well as the entry modalities to the event and participation in the various test experiences, will be officially announced.
