On September 1, 2023, Royal Enfield kicked off the new month with the official launch of the new Bullet 350 in India. Celebrating its nine decades as one of the most (if not the most) iconic motorcycles in India, the launch heavily relied on the model’s long history. After asking Enfield fans across India to share their happy memories with the “Bullets” of the past, it is evident that the manufacturer took these memories seriously when crafting their introduction film about the latest version of the Bullet.
“The Bullet 2023. New heart. Same beat,” is the official slogan. Enfield made the sound of this small engine a common thread in their public messages about this motorcycle, from teasers on social media to the soundtrack of the launch video. It has the same 350 cc engine that is currently found in the Meteor 350, Classic 350, and Hunter 350.
Other features include dual-channel ABS, a one-piece seat that, according to Enfield, provides better support in the lower thigh area for all types of riding, and a very stylish instrument panel that brings together analog and digital indicators in a rounded triangular formation that you can see in one of the photos. On the left side of the handlebar, right next to the clutch lever, you will also find a new USB port for conveniently charging your phone or other devices.
Enfield is accepting reservations for test drives in India and has also provided pricing information for three different trim levels of the Bullet 350 in that market.
As with many Royal Enfield releases, pricing details for the Bullet 350 have so far only been disclosed for the Indian market, although it will be launched in other regions over time.
