Royal Enfield is one of the fastest growing motorcycle manufacturers in the industry. The brand has established a strong presence in most markets around the world and continues to be an innovative force in the market. Although the brand has never been synonymous with absolute performance, its stylish and affordable motorcycles have proven successful in capturing the so-called “essence of motorcycling”. Now that we are moving into the electric era, what matters is preserving that essence.
We know that Royal Enfield has plans to launch its first electric motorcycle in 2025 and, in fact, a recent report from The Hindu Business Line reveals that the brand is on track with its plan. Additionally, Royal Enfield will also maintain its focus on internal combustion offerings in order to launch new models to meet the constantly changing market needs. The company’s electric vehicle initiative is focused on developing distinct, high-performance and enjoyable-to-ride electric motorcycles that carry the essence of Royal Enfield.
To achieve this goal, the company has created a division dedicated to its electric vehicle operations and is heavily investing in this venture. The company’s approach to electric vehicle development involves a specialized team. They have also recruited Mario Alvisi, who previously worked at Ducati, as Chief Growth Officer to strengthen their electric vehicle business. Royal Enfield has assembled a team of nearly 100 members, dedicated to engineering and business aspects, with the goal of creating not only an electric motorcycle, but also a competitive electric vehicle company.
In addition, Eicher Motors, the parent company of Royal Enfield, has strategically invested in Stark Future, a Spanish electric mobility company. The two companies foresee beneficial collaborations in this partnership, intending to develop together and capitalize on each other’s strengths. Regarding the supply chain, Royal Enfield Motors will continue to rely on imports for specific components, such as battery cells. However, for most essential components, the company is either manufacturing internally or establishing partnerships with supply chain suppliers. Currently, they have integrated 11-12 new suppliers and are exploring other potential suppliers.
