The Pierer Mobility Group records significant growth in the first half of 2023.

The Pierer Mobility Group is one of the fastest-growing companies in the motorcycle industry. Comprised of KTM, Husqvarna, and GasGas, the company has established a strong global presence and holds a significant position in various markets around the world. The organization recently published its sales report for the first half of 2023 and reported significant growth, mainly in Europe and North America. In the first half of 2023, the Pierer Mobility Group made some impressive progress. The group’s revenue increased by a remarkable 20.2%, reaching a historic high of 1,387.6 million euros. Particularly, the motorcycle segment saw strong growth, with a 19% increase. On the two-wheeler front, the bicycle segment was not far behind, with an impressive 37% growth. Regarding its global presence, a significant portion of its turnover, about 59%, comes from Europe. North America, including Mexico, contributed 28% to the group’s revenues, demonstrating a substantial presence in this region. The remaining 13% came from various markets around the world, highlighting their diverse international presence. In the first half of 2023, the motorcycle segment of the Pierer Mobility Group achieved an impressive increase in sales volume of 16.5%, selling a total of 190,293 units compared to 163,334 in the previous year. This growth was particularly notable in Europe, where dealer sales increased by 25%, reaching 76,767 units.

Interestingly, almost 60% of motorcycles found homes in markets outside of Europe. North America stood out with 50,472 units sold, showing a respectable increase of 13%. Meanwhile, in India, the segment saw a notable increase, with 33,029 units sold, representing an impressive 81% increase compared to the previous year. However, it is worth noting that growth rates in Latin America, Asia, and Africa showed signs of decline. Nevertheless, the overall performance of the Pierer Mobility Group in the motorcycle segment shows a picture of substantial success and expansion, especially in key markets.

In Europe, the Pierer Mobility Group, which includes the motorcycle brands KTM, Husqvarna, and GasGas, exceeded expectations with a notable 20% increase in registrations. This impressive growth translated into a solid market share of 10.2%, a significant increase compared to the 9.9% market share recorded in the first half of 2022. It is clear that the group’s motorcycles are gaining popularity and influence in the European market, solidifying their position as a key player.

North America remains a key market for the Pierer Mobility Group, where it successfully maintained the substantial market volume recorded in the first half of 2022, with approximately 290,000 new motorcycles registered. In this competitive landscape, the KTM Group not only managed to maintain but also expand its market position. In the US, it secured a market share of 12.3%, while in the Canadian market, its share reached an impressive 16.9%.

When considering the US and Canadian markets together, the KTM Group achieved a combined market share of 12.9%, a significant increase compared to the market share of 10.6% recorded in the first half of 2022. This growth reflects the group’s ability to not only maintain its position in North America, but also to strengthen its position, making it a major player in the motorcycle market in the region.
All of this data and statistics were gathered through the official website of Pierer Mobility.