Horwin arrived in the Italian market three years ago and slowly and credibly entered the two-wheeled electric vehicles sector. Now, the Austro-Chinese brand is directly entering the Italian market with the official opening of its own branch in Milan. The management is entrusted to Stefania Galli, a well-known name and already responsible for the brand’s development since its arrival in Italy. She now takes on the role of Italian sales and marketing manager for HORWIN Italy within HORWIN Europe.
Certainly, the establishment of an Italian subsidiary is a sign that Horwin has growth ambitions for a country like Italy. The so-called Generation 1 of Horwin products is already on the market with the EK and SK models (available in L1e and L3e versions), while Generation 2 is about to be launched after attracting a lot of attention at the last EICMA.
The Horwin brand was founded by the Zhou WEI (China) and Heinzl (Austria) families five years ago, with the mission of creating electric vehicles mainly for European markets. Here, users are demanding in terms of size, reliability, quality, and safety, which have become fundamental concepts in the design of electric motorcycles and scooters. After the launch of the first CR6 motorcycle, the scooters in the range began to capture an interesting part of the market, leading the company to intervene directly to support the growth of business in Italy. The goal and ambition of the new branch will be to maximize market share and intensify the presence of Horwin vehicles in the territory, as well as improve and expand the sales network throughout the territory and propose a concrete approach to the world. Strengthening post-sales service actions and customer loyalty will not be underestimated. There will be no shortage of marketing and communication initiatives that will allow the brand to position itself better with an increasingly diverse audience.
