Cities around the world echoed the sound of Royal Enfield as 28,000+ owners celebrated the 12th edition of the Royal Enfield global ride, One Ride 2023. Held for the first time in 2011, One Ride aims to celebrate the passion for motorcycling and, in its current edition, witnessed the participation of over 58 countries, where Royal Enfield enthusiasts rode together to celebrate camaraderie and their love for motorcycling.
One Ride celebrates the brand’s philosophy of ‘Pure Motorcycling’, where riders from different walks of life, different ages, and various regions around the world come together. The theme of this year’s edition continued to be ‘One Mission | One World | One Ride’ and the idea behind the theme is to promote safe and responsible riding practices among motorcyclists. Over the years, Royal Enfield has made significant efforts to encourage riders to travel responsibly; especially with their brand rides to the Ladakh region in India, which have positively impacted the livelihoods of local communities. One Ride 2023 is aligned with Royal Enfield’s larger program, which promotes Responsible Motorcycle Travel.
The large European community of motorcyclists gathered with 230 One Ride events registered throughout the region and over 7,200 Royal Enfield owners celebrating the spirit of Pure Motorcycling in the United Kingdom, France, Spain, Portugal, Italy, Germany, Poland, Austria, Belgium, Hungary, Bulgaria, Netherlands, Sweden, Switzerland, Cyprus, Czech Republic, Denmark, Lithuania, Serbia, and Croatia.
One Ride was celebrated in 58 countries worldwide, including India, where over 14,200 owners from 300+ Indian cities participated, setting a new record. In the same spirit, rides were held in Nepal, Australia, New Zealand, Thailand, Singapore, Korea, Indonesia, Cambodia, Vietnam, Japan, Mongolia, Philippines, United States of America, Argentina, Colombia, Mexico, Peru, Chile, Ecuador, Uruguay, Costa Rica, Brazil, Dubai, Bahrain, Qatar, Kuwait, Madagascar, South Africa, Turkey, Honduras, and Dominican Republic, among others.
